Behind the Brand

Behind the Brand


Elyse Wilde was founded in 2017 by owner/CEO, Chelsea Brooks, who has worked and traveled within the fashion industry for 6+ years. Her experience includes working in wholesale at a multi-line showroom in Los Angeles managing multiple brands and retail stores (including major accounts like Revolve Clothing). Chelsea’s harmonious workflow with buyers at Revolve eventually let to her debut on the buying team for the online retailer, REVOLVE CLOTHING. Her position at Revolve Clothing focused on buying and assisting with ‘bohemian’ brands such as Free PeopleFor Love & LemonsCleobellaFlynn SkyeAuguste the LabelFaithfull the Brand, and Spell & Gypsy to name a few. 

Shortly after journeying back east to Tennessee, the owner longed the ‘West Coast‘ shopping experiences that provided an integrated lifestyle approach incorporating expressions of self-empowerment, individuality, and healthful living. She decided to bring these ideals to Knoxville, TN to empower women by creating a community to promote unified living; thus, Elyse Wilde was born. Elyse Wilde is dedicated to seeing a feminine community undergo lifestyle transformation through partnerships with local lifestyle leaders as well as unique clothing and styling.

OUR GOAL IS TO EMPOWER CONSCIOUS CONSUMERS

Learn more about our mission and commitment to sustainable fashion on our People + Planet page.